Customers Involved Digital NPD Method Based on Integrated CAX Technology

A customer involved digital NPD method is addressed. This study extends new product development (NPD) to a new field; Customer Involved Digital New Product Development Method addressed in this paper is based on integrated application of customer interaction, customer needs elicitation, CAD, CAM, CAE technology. It makes RD process more quickly and more effectively compared with the traditional NPD method. This study finds that the more effort on pre-NDP process, the less likely it might encounter risk of failure. Thus, a better NPD performance can be achieved by customer involved digital NPD method (CIDNPD). A case study of scooter NDP is used to illustrate the new method. We believe that the proposed methodology will have a positive impact on the future new product development.