Synergistic effect of business reputation in the result of application of innovations on the enterprises of the transport industry

In the conditions of dynamic innovative development of the enterprises of transport branch along with maintaining economic instability it has become necessary to consider not only traditional factors at assessment of efficiency of activity and cost of business, but also consider business reputation factor, which depends on the level of innovative development of the enterprise and generates effect of synergy. Paper considers the concept of synergistic effect. Classification of types of synergistic effects is cited. Estimation procedure for influence of the technical level and innovative development of transport enterprises on the value of business reputation is considered. Functional dependence of the cost of business reputation on the innovative development and synergistic effect is defined.