Social Big Data: Concepts and Theory

This paper explains the basic concepts of social big data and its integrated analysis. First, we will explain the outline and examples of the real-world data, open data, and social data that compose social big data. After we will describe interactions among the real-world data, open data, and social data, we will introduce basic concepts of an integrated analysis based on “Ishikawa concept.” Furthermore, after explaining the flow of integrated analysis in line with the basic concept, a data model approach for integrated analysis will be introduced. Based on that, integrated hypotheses and integrated analysis will be specifically explained in another paper “Social Big Data: Case Studies” in this issue through several use cases.