프로축구경기장의 서비스스케이프가 관계의 질 및 재관람의도에 미치는 영향

The purpose of this study was to analyze the Influence of the professional soccer stadium servicescape on relationship quality and revisit intention. 320(91.6%) out of total subject selected were set as valid specimens that were collected during match of the K league matches at Seoul, Incheon and Seongnam in Korea on March, 2015. The model was tested by using SPSS 21.0 for windows and Amos 18.0 program based on a sample of 320 surveys. The data was analyzed using frequency analysis, reliability analysis, exploratory factor analysis, confirmatory factor analysis, correlation analysis, and structural equation modeling techniques. Results revealed that Firstly, ambient conditions sub-factor in servicescape has a positive effect on relationship quality, and cleanliness has a positive effect on the reliability sub-factor in relationship quality. However, esthetic and accessibility sub-factors in servicescape have a negative effect on satisfaction and commitment sub-factor in relationship quality. Secondly, relationship quality has no significant influence on revisit intention. Thirdly, servicscape has no significant influence on revisit intention.