Screens in the wild: Exploring the potential of networked urban screens for communities and culture

In this paper, we describe our Research-in-the-Wild driven methodology to tackle a complex range of social, technical and interactional issues when implementing networked Urban Screens in London and Nottingham, UK [1]. The diversity of the local communities provides a unique opportunity for the research to examine interactions within the town centres, as well as UK-wide. General Terms Design, Experimentation, Human Factors.