Research on Key Factors Affecting College Students’ Usage Intention of Green Public Welfare Activity Platform Based on DEMATEL Method

With the continuous penetration of green concepts, platforms that provide green activities and environmental information have begun to develop. Exploring the user experience to obtain key design focus of such platforms is conducive to the promotion of the environmental protection concept. This paper studies the influencing factors of the usage intention of green public welfare activity platform. Through preliminary investigation and literature summary, 10 factors affecting the willingness to use such platforms are selected. The face-to-face surveys are conducted with DEMATEL questionnaires to evaluate interactions between any two factors. The Prominence and the Relation value of factors are calculated in the DEMATEL tool and the causal diagram is drawn. The result shows that the most significant factors concerning the usage intention of green public welfare activity platforms are content availability, user friendliness, and interactive community. In order to develop these three goals, visual effect of interaction, interface aesthetics and diversification of content expressions are design points. This study provides suggestions for the design of green public welfare activity platform.