선거 방송 언어에 대한 일반인과 국어 전문가의 인식 양상

The purpose of this study was to investigate differences in evaluations of election broadcasting according to the audience’s language awareness. We first summarized the implications of previous research on the characteristics of electoral broadcast language and then conducted experiments and FGI studies with language experts and ordinary people. Using an election broadcasting language evaluation scale, ordinary people and language experts rated several five-minute election videos; the ratings of “publicness,” “fairness,” and “soundness” showed differences between the two groups. In general, experts’ evaluations involved the genre characteristics of election broadcasting more than ordinary people’s did. Based on these results, we propose evaluation items taking into account the genre characteristics of election broadcasting and call for an evaluation scale to be developed not only for deliberation, but also for advanced education or as guidelines.