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To Sell or not to Sell – Antecedents of Individuals’ Willingness-to-Sell Personal Information on Data-Selling Platforms
To Sell or not to Sell – Antecedents of Individuals’ Willingness-to-Sell Personal Information on Data-Selling Platforms
2019
Nora Wessels
Jin Gerlach
Amina Wagner
Keywords:
Advertising
Personally identifiable information
Business
Marketing
Computer science
Correction
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