WooDB: A DBMS Approach as a Marketing Tool for Wood Entrepreneurship☆

Abstract Within the current trends in the modern society, wood entrepreneurship sector gains increasing interest, globally. A database can be a marketing tool in wood enterprises, as registered wood properties and origin constitute quality characteristics that must be acknowledged by wood entrepreneurs. The particular structure and origin that characterizes each wood type, differentiates its usage and behavior, and determines its final use in wood products. Wood is produced by national forests but it is also imported from various countries and continents. This paper describes the use of this modern marketing tool, a database named as WooDB. WooDB aims to present the most important and utilitarian timber species. At pilot level, scientific records relating to European and Tropical wood, their uses and characteristics have been used. WooDB uses macro commands to create interactive elements for the management of the database, in a user-friendly interface, even for non-experienced users.