Research on the Image Perception of Shaoguan Tourism Food Based on Kelly Grid Technology

This study takes Shaoguan City, Guangdong Province as an example to study tourists’ perception of local tourist food image. The research method uses the Kelly grid technique. Through interviews with 24 tourists who have travelled to Shaoguan, 36 key constructs are obtained, and they are divided into cognitive and emotional constructs. Seven final representative constructs are presented. After sub-analysis, it was found that Shaoguan’s tourism food development is lagging behind, the food environment needs to be improved, and the lack of representative food in the city, etc., and proposed to establish representative tourism food, improve dietary hygiene awareness, and use the Internet to increase publicity and other optimization development suggestions.