Pattern Analysis of Cluster and Market Orientation (Religious Tour Area of Gus Dur's Grave)

Economic phenomena that occur in the region of sharia tourism needs to be reviewed to see the characteristics of a developing economy. Cluster analysis is a method in the stretcher on this study, as a study of the development of Islamic tourism in the area of ​​Islamic tourism  Gus Dur’s grave tebuireng. This research aims to determine the characteristics of religion stakeholder stakeholders, also to describe the visitors & business actors based on the variables of interest to the market by using K-Means cluster. From the results of data processing in get cluster 1 is a product that majority in production in Jombang, both typical Jombang and not typical Jombang. Furthermore the product on cluster 2 is a product not typical of Jombang which is’t produced in Jombang and produced in Jombang. Then the product on cluster 3 is a product not typical of Jombang which is’t produced in Jombang. And for the study of market orientation, the model of equation that is formed is the business structure and economic scale of the large street vendors (X1), investment orientation is also large (X2), then there are contracts and commitment of business owners with suppliers (X3), and there is cooperation between street vendors with outsiders (X5), and there is a lending unit (X7), it’s concluded that it will create PKL with market-oriented performance