Understanding adoption of technology: An in-depth study of public extension programme

Technological changes have been the basis for increasing agricultural productivity and promoting agricultural development. Research impacts the productivity of farming system by generating new technologies which, if not appropriate to farmers’ circumstances, will be rejected. Keeping this background in mind the present study was conducted with the objective to identify the adopter of the public extension programme. The present study was conducted at Haringhata block of Nadia district of west Bengal where a public extension programme was held. The district, block and villages were purposively selected for the study. Out of 920 beneficiaries under the public extension programme having land in same field (contagious plot), 92 respondents were selected randomly, out of this 82 respondents data was collected after three visit where the public extension programme in Kharif rice was implemented in Fatepur, South Dutta para, Baruni, Bhabanipur and Maliadanga. It is clear from the study the socio-economic condition of the adopters were far better than the parital or non-adopters.