IT Innovativeness and Environmental Consciousness on Organizational Performance

The purpose of our study is to investigate the impacts of Information Technology (IT) innovation and environmental consciousness on firm performance. We tested the robustness of innovation theory using the most recent Information Week (IW) 500 annual datasets. As expected, performance of IT innovators was better than their industry average performance. However, performance of environmentally conscious IT innovators is frequently no better than that of less conscious IT innovative firms. And, for some performance indicators, less environmentally conscious IT innovative firms out-performed more environmentally conscious IT innovative firms.