Reklam iletilerinde Türk dili kullanımı ve uygulamadaki dil yanlışları

Advertising, which we encounter in every field of life, has become an indispensable part of it as a medium of mass media with the help of developing technology. In the communication side of advertising, language and visuals are used. However, the real message intended to be conveyed is mostly given via written or oral language. The visuals and music used helps the advertising to be more memorable and attractive. The language used in advertising is for selling or promoting a product, so it has its own characteristics. Nonetheless, this freedom of advertising does not necessarily mean that it can ignore the qualities of the Turkish language or is no longer obliged to obey the linguistic rules. The core of this study includes the advertisement in the best-selling women?s magazines published between June-September 2012 and randomly chose TV commercials. In the analysis process of these advertising messages and commercials, the focus points are the description of advertising message, the time and statement varieties of linguistic messages in the advertising, semantic examination of the advertising message and linguistic mistakes in the message. During the analysis process of the linguistic messages used in advertising, how the linguistic message is built has been stated. In addition to that, linguistic mistakes have been stated and suggestions have been made to make corrections for these linguistic mistakes. The aim of this study is to identify the linguistic mistakes in the advertising that was examined in this study. Besides, identifying the linguistic mistakes and attracting attention to them and eventually contribute to the protection of the Turkish language.