Complexidades tecnológicas e mediações contemporâneas com a pulseira bppTAG

The present text presents a discussion about the bppTAG bracelet as technological device developed, in Brazil, for actions of hypermediatic consumption. There are interatives updates with subjects, objects and environments from said bracelet. The methodological course is divided into three stages: observe, describe and discuss in a qualitative approach. Throughout the work, two categories: complexity and mediation were highlighted, which state the contemporary studies as theoretical reference. The results show a transversal discussion about technological consumption of wearable, especially in the contemporary field of communication and culture.