Service Apartment Business Model Research—Take Ziroomapartment as an Example

In Chinese first-tier and second-tier cities’ housing rental market, houses are in short supply, market is in disorder, housing quality and service level are low, which are major factors contributing to the situation that rent living can’t be the main living style. Against this background, there emerges chain type service apartments, aiming at the mass consumers at the mid-end market. In China, service apartment represented by Ziroomapartment will embrace a full development in future. This article starts with Ziroomapartment’s business model research, hoping to provide guide experience for companies interested in this line of business and providing government with empirical case study results for regulating the real estate market.