The ‘end of the world’ vs. the ‘end of the month’: understanding social resistance to sustainability transition agendas, a lesson from the Yellow Vests in France

This paper investigates the Yellow Vests movement and the extent it constitutes an original platform for resistance to a sustainability transition agenda in the French context. The movement represents a disruption to global climate mitigation solutions that are often formalized at a global scale, and illustrates cultural and economic constraints in providing social justice in the age of climate change. Using a cultural performative approach, this case study reveals the relevance of framing and cultural analyses to understand such resistance. This qualitative exploration initiates a narrative analysis to assess how the universal resolve of the 2015 Paris Conference and the related legitimacy of the sustainability discourse has been further contested by the Yellow Vests and their fractured framing. From the ‘end of the world’ to the ‘end of the month’, we investigate the rise and fall of the legitimacy of the French sustainability discourse by analysing politicians’ and activists’ speeches, historical narratives as well as visual materials of resistance in France in the context of sustainability transitions. Tip of a broader social crisis, the movement reveals an original conflict of temporalities, symptomatic of the inevitable interdependency of socio-economic inequalities to sustainability transitions. Beyond the resistance itself, the Yellow Vests embody an original exemplar for the importance of cultural appropriation within the sustainability discourse’ legitimation processes.