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The Effect of Review Valence, New Product Types and Regulatory Focus on New Product Online Review Usefulness
The Effect of Review Valence, New Product Types and Regulatory Focus on New Product Online Review Usefulness
2015
Du Xiaomeng
Zhao Zhanbo
Cui Xiao
Keywords:
Psychology
Social psychology
Regulatory focus theory
New product development
Valence (chemistry)
Knowledge management
Cognitive psychology
Correction
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