Happy Laundry Services: What Next?

This case deals with the managerial dilemma of whether franchising a well performing family business will give you better results or leveraging on existing expansion potential is a good idea. The dilemma takes place in a context of almost unattended professional washing services, Happy Laundry Services Pvt. Ltd. and their unique value proposition of express delivery time and eco-friendly packaging, that appeals the mid segments in an emerging market such as India.