Case study: building an internal coaching capacity – the American Cancer Society coach cadre model

Purpose – This paper aims to outline the steps and process used by the American Cancer Society, a not for profit organization, when creating and implementing an internal coaching capacity.Design/methodology/approach – The paper examines in detail the design, implementation, successes, and key learning points of the creation of an internal coaching program.Findings – Organizations can build an internal coaching capacity utilizing current talent and limited external resources to benefit the development of targeted staff.Practical implications – The paper details steps to build a coaching cadre.Originality/value – The paper provides an alternative to buying coaching for an organization and outlines the multiple benefits to building an internal capacity.