A Dynamic Mobile Service Architecture for Activating O2O Business

Business is changing to Omni channel services for connecting customer and commerce enterprise anytime and anywhere continuously through the growth of IoT technology. This paper proposes a Mobile Service Architecture, which can provide an Omni channel, for activating O2O(Online to Offline) business to induce customers to visit offline stores through online services. A proposed Mobile Service Architecture proposes a Dynamic Architecture that can provide the specialized service using a Customization service when the service is provided to customers. The proposed Dynamic Mobile Service Architecture consists of a beacon sensor and customization framework. In the case study, the suitability of the Dynamic Mobile Service Architecture was verified by providing a dynamic coupon and advertisement service.