The cellar door: Cornerstone of the direct-to-consumer marketing channel
2014
Researchers Johan Bruwer, Larry Lockshin, Anthony Saliba and Martin Hirche have been funded by the former Grape and Wine Research Development Corporation (GWRDC project USA-1204) to boost the industry's understanding of the role of the cellar door in the direct-toconsumer channel of the Australian wine market.
Keywords:
- Correction
- Source
- Cite
- Save
- Machine Reading By IdeaReader
0
References
0
Citations
NaN
KQI