Structure and conduct of beef marketing in Sokoto metropolis, Sokoto state, Nigeria

This research was conducted in Sokoto metropolis to examine the structure and conduct of beef marketing. Data were collected using three sets of structured questionnaires, one each for the producers, retailers and consumers. Ten respondents were randomly selected from each category making 30 respondents in each Local Government. This gives a total of 90 respondents as the sample size for the study. The data generated were analyzed using descriptive statistics (frequencies and percentages), measures of marketing efficiency, Gini coefficient and budgeting. A Gini coefficient of 0.24 showed that marketing is perfectly competitive in the study area. Marketing profitability of #275,361 showed that beef marketing is profitable in the study area. Marketing is also efficient in the study area, with a value of 6.72. Breaking or subsidizing the price is the behavior adopted by the respondents in order to get more buyers. The result showed that, effort should be made to improving beef marketing in the study area. It has been recommended that, government and the private sector should be part of beef marketing in the study area and an ultra modern abattoir should be built.