A CRITIQUE ON THE MULTINATIONAL MARKETING STRATEGIES

The trade and commerce across border has been expanding over the past decade at a much impressive pace. The international business is being carried on by the multinationals by focusing on their strengths and core competencies achieved by them with the experience of doing business across borders. The international business is possible only with the tactics developed over period by the trade players. The international practices and methods are the subject matter of this critique study. The study puts light on the relevance of the multinational business strategies as critically analysed. The study also looks ahead onto the fact that the effectiveness of the strategies is critically imperative for the success of any business strategy.