Port Competitiveness Evaluation Research based on Chernooff Faces Model

Abstract As the improvement of river and road network layout, the competitiveness between ports becomes increasingly fierce. The research on port competitiveness is inevitable to the development of China's market economy and it's also important for ports’ survival and development. In this paper, we build a port competitiveness evaluation model according to the characteristics of Chernooff Faces, and we use the model to evaluate port competitiveness of ten coastal ports in China. We map out all the ports’ competitiveness in image. And through the images we can see the relative strength of port competitiveness clearly. On the basis of this, we can get the final rank of the ten ports. This paper could provide some references for evaluating port competitiveness, and it has great realistic significance to port operation and management.