The effect of trust transference in multi-banking channels; offline, online and mobile

KangInwon,LeeKun Chang,KimSang-Man,LeeJiWon

The effect of trust transference in multi-banking channels; offline, online and mobile

2011

KangInwon
LeeKun Chang
KimSang-Man
LeeJiWon

This study aims at investigating the trust transference among offline, online and mobile banking channels. Empirical results with 280 valid questionnaire data revealed that customers' offline trust...

Keywords:

Computer science
Marketing
Knowledge management
Mobile banking
Communication channel
questionnaire data

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