Study of the effective environmental and social factors of productive rural cooperation's of Genaveh city

Production cooperatives are very important for the economic, social and environmental issues and identify available resources and limitations of each area In this context and can be effective in improving the performance of cooperatives and rural development. Current study is done for review and assessment the social and environmental factors affecting the operation of rural production cooperative in Genaveh city. This research purpose is practical-descriptive and analytical in nature. The data collection requirement was held with the use of the library and survey techniques (questionnaires). The study sample is 96 farmers of the rural cooperative production is Genaveh city. To design the questionnaire, 4 social indicators in the form of 21 items, and 3 environmental indicators in the form of 25 items were used. To analyze the data, the Pearson correlation and multivariate regression in The SPSS software were used. Pearson correlation coefficient test results indicate that the all indicators of social and environmental factors have a significant relationship with a significance level of 0.000. Regression analysis also indicates that among the components social factors, the social trust variable with the value of 0.670, and among the components of environmental factors, soil management variable with the value of 0.540, effect the rural cooperative's operation. The results of the Beta coefficient indicate that the social trust variable with the value of 0.285 and soil management variable with the value of 0.295 predict the rural cooperative's operation. In addition, single sample T test results show the social and environmental factors can affect the rural cooperative's operation. Among the variables listed, social trust variable with a value of 94.3 had the highest effect and soil management variable with a value of 34.3 had the least effect on the dependent variable