The Risk of Infringement of Personal Information Collected During the “User Profile” Process in the Era of Big Data

The introduction of “user portraits” in the field of information dissemination can provide users with personalized services, but user portraits are based on the collection and use of personal information and face the risk of personal information security infringement. The regulation of information security infringement in user portraits is an urgent problem to be solved. The core of the risk of infringement of user portraits is the ownership of personal information, and it reflects the value selection of users.