Work goals of Taiwanese men and women managers in Taiwanese, Japanese and American owned firms

Abstract This study compares the importance of ten work goals for 1,820 Taiwanese men and 104 Taiwanese women, working in Taiwan for firms controlled primarily by Taiwanese, Japanese or American investors. When age, education, tenure, and position level are controlled, men believe the work goals of contributing to company success, advancement, earnings, and task challenge are more important than women do. Only the importance of good working conditions differs by firm type. These findings partially support the hypothesis that Taiwanese cultural work goals remain the same even in non-Taiwanese work settings.