Comunicación, empresas y sociedad: retos y perspectivas

Faithful to its commitment to the academic field, applied to the social reality that surrounds us, this monographic issue (number XXVI) of aDResearch ESIC and HERMES is born. There are many challenges to which the works in this issue aim to provide a response. In this sense, issues of immediate relevance such as Artificial Intelligence, Big Data, social media as a new engine of Political Communication, or the need for the company to establish new links with the employee, as well as the growing demands towards experiential marketing, make this monograph, in our modest understanding, a positioning tool and contextualising starting point. Translated with www.DeepL.com/Translator (free version)