Humanistic Thinking in Packaging Design

Under the background of rapid development of product economy, the packaging industry is developing rapidly. At the same time, more and more problems are exposed. For example, the lack of aesthetic taste and cultural characteristics, the neglect of humane care, the destruction of the ecological environment, etc. All these problems have a serious impact on our lives. The author puts forward some thoughts from the hommization point of view aiming at the existing issues in modern packaging, in order to find a scientific way of packaging development, so as to better serve the human production and living. Keywords—Packaging design, Aesthetic taste, humane care, Green design