Author Profiling at PAN: from Age and Gender Identification to Language Variety Identification (invited talk).

Author profiling is the study of how language is shared by people, a problem of growing importance in applications dealing with security, in order to understand who could be behind an anonymous threat message, and marketing, where companies may be interested in knowing the demographics of people that in online reviews liked or disliked their products. In this talk we will give an overview of the PAN shared tasks that since 2013 have been organised at CLEF and FIRE evaluation forums, mainly on age and gender identification in social media, although also personality recognition in Twitter as well as in code sources was also addressed. In 2017 the PAN author profiling shared task addresses jointly gender and language variety identification in Twitter where tweets have been annotated with authors’ gender and their specific variation of their native language: English (Australia, Canada, Great Britain, Ireland, New Zealand, United States), Spanish (Argentina, Chile, Colombia, Mexico, Peru, Spain, Venezuela), Portuguese (Brazil, Portugal), and Arabic (Egypt, Gulf, Levantine, Maghrebi).