Viticulture and landscape, values for the society in Mendoza, Argentina

The landscape is a perception of the agroecosystem valued as aesthetic, cultural, recreational and touristic, for conservation, among others. It is considered an environmental service and cultural heritage according to the International UN Conference 1972 (Paris, France). The agroecosystem of Mendoza's Northern Oasis creates a landscape with the presence of vineyards framed by the Andes, which is a scenic resource characterized as an environmental cultural service. The disordered process of urban growth in North of Mendoza, threatens the provision of the mentioned service. In this paper, a qualitative and a quantitative assessment aim to characterize the perceptions of urban residents on the vineyards landscape. Two methodologies were applied: expert opinion through focus groups and survey data collection. By working with focus groups, positive impacts of this kind of landscape were recognized. In the 638 surveys made in the urban area of Mendoza, a six landscape images valuation was requested (with a score of 1 to 10, where 10 is the maximum). The highest average scores were for the view of Aconcagua, secondly the agricultural landscape with vineyards and mountains and thirdly another view of vineyards in the North Oasis.