Creación de contenidos transmedia en la sociedad
2018
We present an investigation carried out with university students of the field of social education centred on the analysis
of the design, creation and broadcasting of transmedia contents. In addition, we are interested in the role that
transmedia contents can play in the creation of participatory cultures and social and community development. First,
we make a brief introduction about the role that transmedia literacy and convergence culture can play into the formal
education institutions. Second, we show the educational design analysed. Third, the study addresses the main
elements that shaped the research design, having opted for a work that combined narrative research with digital
ethnography intended not only to describe the process followed, but also to identify the possibilities of transmedia
projects in the university for the development of soft skills, the management of tacit knowledge and the collective
construction of knowledge. Fourthly, the main results derived from the educational development followed in the
elaboration and the production of transmedia content by the students are described. And finally, a series of
conclusions is also discussed, in which important issues such as the relationship between transmedia literacy, the
construction of citizenship and the mediation of learning from creative experimentation
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