Mapping of Arts Integration within Enterprise

This report provides a cross-sectional mapping of Arts integration within enterprises and organ-isations that relate to the digital transformation, in contemporary and emerging contexts, across Europe and beyond. This mapping indexes engagements between the Arts and enterprise across the three categories: Residing, Consulting and Embedding. In addition to these three formations, this report extends on the previous work, to formulate another level of scalar categorisation. This is in order to further capture the diversity of attributes between how enterprises and artists engage with each other. To this end, each instant of Arts-Enterprise engagement can be understood at some point across the spectrum of the following six scales: From Equal to Unequal Relationships Between Artists and Enterprise; From Highly Collaborative, Interdependent Artist/Enterprise Practice to the Independent Practice of Artist; From Long-term, Sustained Engagement to Short-term Interactions; From Practice as Highly Defined by Enterprise to that as Selfdefined by Artist; From being for the Benefit of a Specific Target Audience to Reaching Wider Publics and; From Arts Having a Strong Influence on Enterprise to Having a Weak or Minimal Impact on Enterprise.