PENGARUH ELECTRONIC WORD OF MOUTH, AKSESIBILITAS DAN CITRA DESTINASI TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN DOMESTIK PADA KAWASAN WISATA PANTAI AIR MANIS KOTA PADANG

This study aims to analyze the effect of electronic word of mouth, accessibility and destination image on the decision to visit domestic tourists. in the coastal area of Air Sweet Beach, Padang City. The population is all domestic tourists who visit the Air Manis Beach tourist area, Padang City, whose number is not known with certainty with a total sample of 138 tourists. The sampling technique used was accidental sampling. The type of data used is primary data through questionnaires. The data analysis method used is multiple linear regression analysis. The results of this study found that Electronic word of mouth had a positive and significant effect on the decision to visit domestic tourists in the Air Manis Beach tourist area, Padang City. Accessibility has a positive and significant effect on the decision to visit domestic tourists in the Air Manis Beach tourist area, Padang City. Destination image has a positive and significant effect on the decision to visit domestic tourists in the Air Manis Beach tourist area, Padang City