Measuring the relationship among stakeholders from value-satisfaction-demand in the development of ecotourism of Marine Park

Abstract Based on stakeholder theory, this study sets up a research framework of value-satisfaction-demand, and chooses Gili Matra Marine Park, Indonesia as a case study to discuss the differences among stakeholders in ecological service value orientation, ecotourism satisfaction and resource development demand of marine park, to test the relationship among value-satisfaction-demand, and to identify relationships and potential conflicts among stakeholders. It shows that: (1) value orientation is a direct predictor of ecotourism satisfaction; (2) tourists' demands for the development of Gili Matra Marine Park are generally lower than that of local residents; (3) local residents' demands for future development are raised according to their professional needs or living needs; (4) the heterogeneity of resource development demands leads to the existence of conflicts. In order to promote the sustainable development of ecotourism in Gili Matra Marine Park, on the one hand, it is necessary to strictly follow the benefit distribution mechanism; on the other hand, it is also desirable to cultivate ecological value orientation.