Future Energy-Related House Renovations in Sweden: One-Stop-Shop as a Shortcut to the Decision-Making Journey

Based on an online survey, this paper analyzes the attitude of detached house owners in Sweden toward future renovations and their perception over a one-stop-shop (OSS) service for deep renovation of these dwellings. With the aid of a house owners’ renovation decision-making journey for renovation, personal and contextual variables have been analyzed to identify those house owners having renovation plans in the near future, what they are going to renovate, and which needs to lead them to that decision. Furthermore, we examine if there is an interest in OSS concept and the factors affecting positively or negatively the choice for such a concept. Results suggest that deep renovation is not yet prioritized. The priority for house owners is to change specific components of their dwelling and follow a step-wise approach. Aesthetic renovations are high on the agenda, with some structural and energy-related renovations following them. House owners between 29 and 49 years of age are those mostly interested in more comprehensive renovations. The OSS concept appears to be interesting to a number of house owners capable to verify a business potential. House owners up to the age of 45 years, with dwellings built from 1960 and above and with environmental awareness, are the market segment that can act as early adopters of the OSS concept. When it comes to the decision-making journey for renovations, house owners’ future plans, and the factors affecting their choice for an OSS provider, we can claim that OSS can act as a guide for house owners from the early stages of their decision-making journey and provide them with a shortcut that will make this journey more secure, while triggering renovation decision of greater extent. In terms of financing, incentives related to energy performance are also suggested as means that could boost greater interest for more comprehensive renovations.