Projekt rozvoje v oblasti cestovního ruchu na Valašskokloboucku

The goal of my dissertation is the Project of the travel industry development in the area of Valasske Klobouky. The dissertation consists of three parts: theory, analysis and project. In the theory part, I characterize the travel industry as one of the most important branches of the national economy; I try to define specialities of travel industry services; I name and defi-ne parts of the marketing mixture relating to the travel industry. I describe methodology of the area development which relates to the chapter about country tourism. In the analysis part, I apply the knowledge gained from the literature sources about the area of Valasske Klobouky. I focus on defining of the determinated area, its historical and tourist possibilities. I am describing the area considering industry and agriculture, and also remembering food, accommodation and spare time activities options. In the project part, I put together one major project using several minor projects, which should lead to the improvement of the travel industry in the area.