Corporate Sustainability: It’s Mine! Effect of Green Product Psychological Ownership on the Environmental Behavior and Performance of Employees

Green shared vision (GSV) has provided a research prototype for past green management research topics; however, few studies have examined the confusion related to environmental issues among employees. Therefore, to fill the aforementioned research gap, this study used psychological ownership theory and expectancy–valence theory to establish a research framework for GSV. This study explored the relationships of GSV with employee green confusion (EGC) and employee environmental performance (EEP) as well as the mediating effect of green product psychological ownership (GPPO) on these relationships. The research results indicate that GSV positively affects GPPO, EGC, and EEP. Moreover, GSV also influences behavior and performance through personal psychological processes. Thus, if an enterprise wishes to establish GSV, it must adopt a series of supporting measures, including improving members’ GPPO, to effectively reduce EGC and improve EEP to realize the goal of sustainable development.