MOTIVATING LANGUAGE - ML AS A TOOL IN SUPERIOR-SUBORDINATE RELATIONS DURING ORGANISATIONAL CHANGE: A CASE STUDY IN MACEDONIA

The topic of employee motivation has become increasingly important with the transition from command to market economy and the dramatic changes that have been undertaken in almost all organisations in Macedonia in recent years.  Hence, the current research seeks to examine the specific role that leader's language plays in relationship and communication with employees, as critical aspect of employee motivation.  The primary aim of this paper is to assess the level of a supervisor's Motivating Language use in communication with employees and to measure the extent of employees' communication satisfaction with their immediate superior.  Moreover, a comparison will be drawn of superior-subordinate communication relations before and after organisational changes.  For the aforementioned purpose, primary research was conducted in a company in Macedonia which is experiencing dramatic changes after its recent privatisation and restructuring.  The results are expected to reveal an overall average level of leader's Motivating Language use and differences in the level of Motivating Language use by different supervisors, as well as moderate employee communication satisfaction with their immediate superior.  Finally, the findings are expected to reveal a need for supervisor's training in strategic use and deliberate variance of Motivating Language in the process of motivation of employees, especially duringorganisational changes.