ETHICAL ASPECTS OF MEDIA ADVERTISEMENTS: A THEORETICAL ANALYSIS

Marketing of a product is as necessary as product’s quality, now days. A big share of Revenue of any company depends on how they market their products. Marketing can be done in many ways. Among them Media Advertisements are very popular now days. With the help of Television, Radio, Magazines, Newspaper etc. every person interact with many advertisements in a day whether he or she is a Child, Middle aged or old person. Advertisements are communicated to the public due to many reasons, ultimately to increase the sales or maximize the Profits. Due to the Mass reach of ads, Advertisers should follow ethical behavior so that the ad does not have any negative impact on any section of the society. This paper is analyzing the ethical issues present in Media advertisement. Forms of unethical advertisements are also elaborated here. Some Unethical Advertisements are also explained here in the Paper. The last Section finds Conclusion.