The Research on Functional Mechanism of Earthquake Rumors and Coping Strategy

In the modern environment, with the adoption of flexible disorderly network transmission, the spreading force of the earthquake rumors becomes faster and stronger. Some of the rumors in the transmission often change, which is the memory errors of the receivers and transmitters, which is all the more due to every man’s own intentional and unintentional subjective feelings in the process of communication. We also know that the earthquake rumors refer to adopting a variety of communication channels (media) to transfer the information related to things, events and unproven elaborated or interpreted problems that attract the attention of the public. So this paper is aimed at, take earthquake rumors for example referring to the literature and traditional media news reports about the earthquake rumors to understand the process of earthquake rumors, spread audience, media and public managers. Lastly, the problems and countermeasures will be identified and discussed through studying the relevant literature and the authors’ personal understandings of rumors in the media under China’s media environment.