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The Mediating Role of Customer Delight on Relationship among Customer Equity Activities and Up-buying Intention
The Mediating Role of Customer Delight on Relationship among Customer Equity Activities and Up-buying Intention
2021
So Young Park
Bu San Yeo Ja Dae Hak Gyo Gwan Gwang Gye Yeol Gang Sa
Hansung Yun
Keywords:
Marketing
Customer delight
Customer equity
Business
Correction
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