Network advertisement push method and device

The invention provides a network advertisement push method and a network advertisement push device. The method comprises the following steps: acquiring real-time behavior information of a user, wherein the real-time behavior information comprises real-time webpage jump information and/or real-time search engine keyword; acquiring real-time interest information corresponding to the real-time webpage jump information and/or the search engine keyword; matching the real-time interest information of the user with a second mapping table, and pushing the matched advertisement information to a terminal corresponding to the user if the real-time interest information is matched with the second mapping table, wherein the mapping relation between the user interest information and different content advertisements is stored in the second mapping table. Compared with the prior art, the method provided by the embodiment of the invention has the advantages that the advertisement related to the real-time interest of the user can be pushed to the user and the accuracy for network advertisement push is effectively improved.