Analyzing the Student eXperience Concept: A Literature Review

Customer eXperience (CX) refers to people’s expectations and perceptions when interacting with a brand/company, through systems, products and services that this offers. Student eXperience (SX) is a particular case of CX, as students interact with several products, systems and services that an educational institution offers. This article presents a review of the literature published during the last 10 years (from 2011 to 2020), indexed in three databases (Scopus, Science Direct, and IEEE Xplore). We are analyzing the SX concept, its dimensions, and the SX evaluation methods. We focused our study on undergraduate higher education students, trying to answer three research questions: what is SX?, what are the SX dimensions?, and what methods are used to evaluate SX? Literature related to SX is abundant and it shows a growing tendency. Most of the studies are related to the Social Science field. Our study offers an overview of the research on SX and offers a basis for future, specific research.