After studying in South Africa, Scotland, the United States and completing his Master's Degree in Business Management at the University in Nottingham in England, David Nisbet enjoyed a successful career delivering solution sales in the IT/data industry working for Experian Marketing Services, a FTSE100 company.

At Experian, David’s focus was on new business growth in vertical markets where he developed an in-depth understanding of the UK Healthcare sector. Specifically, David planned and delivered the development of Experian’s presence within the NHS Trust and Pharmaceutical markets and increased market penetration in these arenas by 60% in two years. He later turned his attention to the Retail and Property market sectors, and utilising the ValueSelling Framework® achieved exceptional sales performance – attaining 20% YOY (FY14/15) incremental growth in individual revenue performance. Throughout his successful career in sales, David has engineered and maintained a number of relationships across major system integrators, consultancy firms, tech & software services and the Public Sector. He also thrives on complex solution selling – founded on a devoted understanding of his clients’ needs, making his partnership with ValueSelling Associates a natural fit.