Movable label adhesive and preparation method thereof

The invention discloses a movable label adhesive and a preparation method thereof. The movable label adhesive is prepared from modified styrene segmented copolymer, tackifier, naphthenic oil and antioxidant. The movable label adhesive has good primary adhesion performance and cohesive strength and is moderate in stripping force, strong in base material wettability, high in thermal stability and free of residues.