Utilization of communication sources by the piggery entrepreneurs of agribusiness incubator ICAR-IVRI

The utilization pattern of communication sources by the piggery entrepreneurs who had attended the piggery Entrepreneurship Development Program (EDP) at agribusiness incubator ICAR-IVRI from 2018-2021 was studied in the current research. A total of 80 piggery entrepreneurs were selected who had started their piggery enterprises after attending the training. It was found that majority of the piggery entrepreneurs (62.50%) had utilization of information sources at medium level in obtaining piggery related information. About 46.25% of them had medium level of mass media exposure whereas majority (57.50%) of them had low level extent of extension agency contact followed by about one third who had medium level of extension agency contact. Therefore, a medium utilization pattern of information sources is prevalent among the pig entrepreneurs and it requires enhancement to boost the entrepreneurship potential further.