A mídia e os formadores de opinião no processo democrático

To consider the idea of public opinion it is necessary to understand that it is not an intrinsic phenomenon in social relations, but it is rather a phenomenon specifically known in modernity. To form a public opinion, it is also necessary to consider the personal or collective subject that communicates the intention of disseminating in the “public space” what he/she wants to be socially known and understood by or what he/she wants to be appropriated by a specific segment of society. In second place, there must be means by which this communication is spread as fast and widely as possible to a mass that jointly form the target public of this communication. In the present point of the History, it is the “media” who has the potential to socially set a public agenda of issues, subjects, personalities and social facts, besides the approach towards each one these subjects.